DIM Business Ideas

Archive for October, 2009

Trying to get to target more of the potential customers in a particular area is fairly easy. Getting those customers into a store and purchasing products is not necessarily the same thing. Electronic billboard advertising is one way to get them into the store.

This relatively old way of advertising with a new twist keeps the potential customer’s attention for a longer period of time. Studies suggest that electronic billboard advertising is at least six times more effective than traditional billboards that are static. In other words the message or the entire ad does not change on a traditional billboard where it does on an electronic billboard.

The cost varies of course by location. Electronic Billboard prices are generally less than the price of TV, radio or a direct mail campaign in your area. It is also usually less than newspaper advertising. Plus none of the ads will be tossed because the person considers it to be junk mail. Every digital billboard makes an impact on the people seeing it.

Beyond the general impact is the definite increase in retention by potential customers. Research suggests that while only forty-three per cent have any kind of recall on traditional static billboards, over ninety-four per cent can recall passing an electronic billboard and recall the message. This is a remarkable phenomenon.

So, you want a raise huh? Why not give yourself one? Remember in sales there is no ceiling on your income (there is usually no floor either, LOL). We live in a meritocracy. A meritocracy is a system of capitalism where you get paid for your talent. That is why athletes and entertainers can make so much money. In a meritocracy, you are rewarded on the basis of the valuable you create and provide for others. Remember; there are no glass ceilings to your advancement in sales! You can give yourself a raise anytime you want to if you apply these 3 simple secrets:

SECRET #1 PUT YOUR IDEAS INTO ACTION Action is the key! “DO IT NOW” are three of the most powerful words for sales success. Ideas are of little worth if you don’t act on them. Take the top five ideas you have for making money in sales and spend some quiet time thinking on these. Out of the top five, choose the top three. Out of the top three, select the top one to act on NOW. Take massive action on this idea today and you are on your way to giving yourself a raise.

SECRET#2 DON’T DESPISE SMALL BEGINNINGS This one is as old as Methuselah. It is what the many call the “seed principle.” Small efforts (like seeds) often yield large results! The positive twist on it is that even a small effort on your part can yield a tremendous return. It’s like stepping on the accelerator in a car; this small action gets you moving forward. Small beginnings are not to be despised. An action like sending out 10 emails a day is small but can yield rich returns.