DIM Business Ideas

Trying to get to target more of the potential customers in a particular area is fairly easy. Getting those customers into a store and purchasing products is not necessarily the same thing. Electronic billboard advertising is one way to get them into the store.

This relatively old way of advertising with a new twist keeps the potential customer’s attention for a longer period of time. Studies suggest that electronic billboard advertising is at least six times more effective than traditional billboards that are static. In other words the message or the entire ad does not change on a traditional billboard where it does on an electronic billboard.

The cost varies of course by location. Electronic Billboard prices are generally less than the price of TV, radio or a direct mail campaign in your area. It is also usually less than newspaper advertising. Plus none of the ads will be tossed because the person considers it to be junk mail. Every digital billboard makes an impact on the people seeing it.

Beyond the general impact is the definite increase in retention by potential customers. Research suggests that while only forty-three per cent have any kind of recall on traditional static billboards, over ninety-four per cent can recall passing an electronic billboard and recall the message. This is a remarkable phenomenon.

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